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Closed
and Open Demographics
BDI will begin the process of analysing data by initially splitting
responses between closed and open questions. Closed Questions, being
typically ‘multiple choice’ with 4, 5 or 6 options, are
examined by analysing percentage responses to each option, and comparing
this data between groups in your organisation. Responses to Open Questions,
with scope for more personal response, are typed, keyword coded, and
then categorised into meaningful groups for further analysis.
Demographic
Analysis
When analysed and coded, your organisation’s responses are
then subjected to rigorous demographic analysis at BDI. Data can
be broken-down by any number of key factors – geography, work
type, length of service, department or team, for example –
to produce insightful and revealing comparisons.
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